Privacy Policy

Registered Office:
Perimattic Private Limited
Jaipur, Rajasthan
India

This policy applies to all users of Brandnata, including visitors to our website (brandnata.com), trial users, and enterprise customers.

1. Information We Collect

1.1 Information You Provide to Us

Account Information:

• Full name, email address, phone number
• Company name, job title, department
• Billing information (processed securely through industry-standard payment processors)
• Login credentials (passwords are encrypted and never stored in plain text)

Brand Monitoring Data:

• Brand names, product names, keywords you want to track
• Social media account credentials you connect (stored encrypted with OAuth 2.0)
• Ad platform credentials for campaign tracking (stored encrypted)
• Custom alert thresholds and preferences

Communications:

• Customer support inquiries and correspondence
• Survey responses and feedback
• Demo requests and sales inquiries

1.2 Information Automatically Collected

Usage Data:

• IP address, browser type, device information
• Pages viewed, features used, time spent on platform
• Click patterns and navigation paths
• Login times and session duration

Cookies and Tracking Technologies:

• Essential cookies for platform functionality
• Analytics cookies to improve user experience
• Preference cookies to remember your settings

You can control cookies through your browser settings. See Section 7 for more details.

1.3 Third-Party Data We Collect

To provide brand monitoring services, we collect publicly available data from:

• Social media platforms (Twitter/X, LinkedIn, Facebook, Instagram, Reddit, TikTok)
• News websites and blogs
• Review platforms (G2, Trustpilot, Google Reviews)
• Public forums and communities
• Advertising platforms (for campaign performance data)

This data is collected in accordance with each platform's terms of service and API usage policies.

2. How We Use Your Information

2.1 Provide and Improve Services

• Deliver brand monitoring and sentiment analysis
• Track advertising campaign performance
• Generate insights and recommendations
• Provide customer support
• Improve platform features and functionality

2.2 Communications

• Send platform updates and feature announcements
• Deliver alerts and notifications you've configured
• Respond to your inquiries
• Send marketing communications (with your consent—you can opt out anytime)

2.3 Analytics and Research

• Analyze platform usage to improve user experience
• Conduct research to develop new features
• Generate anonymized, aggregated industry benchmarks

We never sell your individual brand data or insights to third parties.

2.4 Security and Compliance

• Detect and prevent fraud or unauthorized access
• Enforce our Terms of Service
• Comply with legal obligations and regulatory requirements

3. How We Share Your Information

3.1 We Do NOT Sell Your Data

We do not sell, rent, or trade your personal information or brand insights to third parties for marketing purposes.

3.2 Service Providers

We share data with trusted third-party service providers who help us operate our platform:

• Cloud hosting: Enterprise-grade cloud infrastructure
• Payment processing: Secure payment processors
• Email services: Transactional email providers
• Analytics tools: Usage analytics platforms

All service providers are contractually obligated to protect your data and use it only for specified purposes.

3.3 Legal Requirements

We may disclose your information if required by law, court order, or government regulation, or if we believe disclosure is necessary to:

• Comply with legal process
• Protect rights, property, or safety of Brandnata, our users, or the public
• Detect, prevent, or address fraud or security issues

3.4 Business Transfers

If Brandnata is involved in a merger, acquisition, or sale of assets, your information may be transferred. We will notify you via email and/or prominent notice on our website before your data is transferred and becomes subject to a different privacy policy.

4. Data Security

4.1 How We Protect Your Data

We implement industry-standard security measures to protect your information:

• Encryption in Transit: All data transmitted between your browser and our servers is encrypted using TLS 1.3+
• Encryption at Rest: All stored data is encrypted using AES-256 encryption
• Access Controls: Role-based access controls ensure employees can only access data necessary for their job function
• Authentication: Multi-factor authentication (MFA) available for all user accounts
• Regular Audits: Third-party security audits and penetration testing

4.2 Data Breach Protocol

In the unlikely event of a data breach affecting your personal information, we will:

• Notify you within 72 hours of becoming aware of the breach (as required by applicable law)
• Describe the nature of the breach and data affected
• Outline steps we're taking to address the breach
• Provide recommendations to protect yourself

5. Data Retention

Account Data: We retain your account information for as long as your account is active and for 90 days after account closure (for recovery purposes).

Brand Monitoring Data:

• Standard Plans: 24 months of historical data
• Enterprise Plans: Customizable retention (typically 36 months)

Usage Logs: Retained for 12 months for security and analytics purposes

Deleted Data: When you delete data or close your account, we permanently delete it within 30 days (except where legal retention is required).

Data Export: You can export all your data at any time through the platform or by contacting [email protected]

6. Your Privacy Rights

Depending on your location, you may have the following rights:

6.1 Access and Portability

• Right to Access: Request a copy of all personal data we hold about you
• Right to Data Portability: Receive your data in a machine-readable format (JSON/CSV)

6.2 Correction and Deletion

• Right to Correction: Update or correct inaccurate personal information
• Right to Deletion: Request deletion of your personal data (subject to legal retention requirements)

6.3 Control and Objection

• Right to Object: Object to processing of your personal data for marketing purposes
• Right to Restrict Processing: Request limitation on how we use your data
• Right to Opt-Out: Unsubscribe from marketing emails (link in every email)

To exercise these rights, contact: [email protected]

We will respond to your request within 30 days.

7. Cookies and Tracking Technologies

7.1 Types of Cookies We Use

Essential Cookies (Required for Platform Functionality):

• Session management and authentication
• Security and fraud prevention
• Load balancing and performance

Analytics Cookies (Optional - Can Be Disabled):

• Usage tracking for platform improvement
• Heatmaps and user behavior analysis

Preference Cookies (Optional - Can Be Disabled):

• Remember your dashboard settings
• Language and timezone preferences

7.2 Managing Cookies

You can control cookies through your browser settings:

• Chrome: Settings > Privacy and Security > Cookies
• Firefox: Settings > Privacy & Security > Cookies
• Safari: Preferences > Privacy > Cookies

Note: Blocking essential cookies may affect platform functionality.

7.3 Do Not Track

We currently do not respond to Do Not Track (DNT) browser signals.

8. Third-Party Links and Services

Our platform may contain links to third-party websites and services (e.g., social media platforms, ad platforms).

We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies before providing any information.

9. International Data Transfers

9.1 Data Location

Our primary infrastructure is located in India. For global enterprise clients, we offer multi-region deployments in:

• India (primary)
• Europe (EU GDPR compliance)
• Asia-Pacific

9.2 Cross-Border Transfers

If your data is transferred outside India, we ensure adequate safeguards through:

• Standard contractual clauses (SCCs)
• Adequacy decisions by regulatory authorities
• Your explicit consent

10. Children's Privacy

Brandnata is not intended for users under the age of 18. We do not knowingly collect personal information from children under 18.

If you believe we have collected information from a child under 18, please contact us immediately at [email protected] and we will delete it.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes:

• We will update the "Last Updated" date at the top of this policy
• We will notify you via email for material changes
• For minor changes, continued use of the platform constitutes acceptance

We encourage you to review this Privacy Policy periodically.

12. Contact Us

If you have questions about this Privacy Policy or our data practices:

Email: [email protected]

Mail:
Perimattic Private Limited (Brandnata)
Jaipur, Rajasthan
India

Response Time: We respond to privacy inquiries within 48 hours.

13. Compliance

Brandnata is compliant with:

• India IT Act 2000 and amendments
• Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011
• GDPR (General Data Protection Regulation - EU) for applicable users

14. Grievance Officer

In accordance with the Information Technology Act 2000 and rules made thereunder, the name and contact details of the Grievance Officer are provided below:

Email: [email protected]

The Grievance Officer shall respond to any discrepancies or grievances within 30 days.

15. Governing Law

This Privacy Policy shall be governed by and construed in accordance with the laws of India. Any disputes arising under or in connection with this Privacy Policy shall be subject to the exclusive jurisdiction of the courts located in Jaipur, Rajasthan.

© 2025 Perimattic Private Limited (Brandnata). All rights reserved.